Adobe has build a museum. A virtual online museum of digital art called Adobe Museum of Digital Media (AMDM). The museum is an organic experience; the building has no doors or windows, the guide is a jellyfish and the exhibit seems to float in time and space.
The museum is certainly a nice initiative. Adobe’s position in the digital media software market makes it obvious for them to honour the digital media that’s been created with their own software. If this is just a marketing stunt or an actual tribute to digital art is unsaid – it’s probably both.
The opening exhibit is called “Valley” and is created by American artist Tony Oursler. The exhibit is created specifically for the AMDM and consists of a series of small clips. The style is digital retro kitsch, which in my humble opinion doesn’t really show the true possibilities of digital art. Most of it looks like it belongs in a museum – and so it does.
The clear advantage of a virtual, digital museum is of course the possibility of involving the audience. Interactive art involves the spectator, but in the case of the “Valley” exhibit it often seems a bit far-fetched. You can click here and there which triggers a response, but truly interactive it is not. The art is not dynamic, doesn’t react on individual input to create unique art. There seems to be a lot more to explore in this area.
The most interesting so far is actually the thoughts behind creating a virtual museum and the effort put into creating the virtual architecture. The “making of” video is quite interesting and shows that Adobe has approached this in a serious way. The building was designed by Italian architect Filippo Innocenti and is an inspiring piece of architecture.
Time will have to prove if this is actually a lasting way of exploring art. The museum itself is fascinating; now the art should succeed that standard.